Valsusa SerramentiValsusa Serramenti

Lots of visitors, few inquiries.Lots of visitors,few inquiries.

A journey, not a list of pages.A journey,not a list of pages.

1. Home
2. Catalog
3. Work
4. Promotions
5. Request

Home

The film: as you scroll, the camera walks into the house.

The home page as a film: as you scroll, the camera walks into the house (entrance, living room, interior door, opening onto the landscape) and the headlines arrive at the right moment. Then completed work, products, the promotion, the team, reviews and FAQ.

The Valsusa Serramenti home page: the film that walks into the house

Catalog

One page for each product category.

The catalog by category (PVC, wood and wood-aluminum, shading systems, interior doors, security), with a page for each.

The products section: one page per category

Work

Real photos of completed jobs: the proof.

The gallery of completed work: real photos of the installations, the proof that backs up every other page.

The gallery of completed work, with real photos of the installations

Promotions

“Facciamo a metà”: the Agos One campaign, built into the site.

The Promotions page, “Facciamo a metà”: half now and the rest with Agos One, the four-step journey and an offer summary.

The Promotions page, “Facciamo a metà”: half now, the rest with Agos One

Request

The quote, always within reach.

Multiple contact points (form, phone, WhatsApp) repeated where they’re needed, not shut away on a single page. The quote form on Web3Forms, with privacy consent and a confirmation only when the submission actually goes through.

The home page on a phone

1. A home page you watch as you scroll

   The home page isn’t a page to read but a film to move through: as you scroll, the camera walks into the house and the headlines arrive while the scene changes. The film is an H.264 master at 66 frames per second, decoded in the browser with WebCodecs and driven by scroll; for visitors who reduce motion there’s a static version with the same content.

2. A site that brings requests, not visits

   A windows and doors site that lists products is a catalog. One that brings in work helps customers understand what they can ask for (by category, by need, with completed work as proof) and makes the quote request the most natural action on the page.

3. A promotion inside the site, not on top of it

   The Agos One campaign had to fit into the site without looking like a pasted-on banner and without pushing Valsusa out of the spotlight. It became a dedicated page (“Facciamo a metà”: half now, the rest with Agos One, the four-step journey, the offer summary, a call to action always within reach) built with the same design system as the rest of the site.

4. Trust before the contact

   Before asking for a quote, a person wants to see who they’re talking to: the Giaveno showroom with its address and opening hours, the Google reviews, the people behind the company, the work already done. They sit next to the contact points, not on a separate page.

5. Tracking that respects consent

   An audit found real problems in the measurement chain: duplicate tags, consent not restored for returning visitors, the Google Ads tag missing from most pages. They were fixed: consent is respected, and people who already gave it don’t lose tracking on their next visit.

6. Confirmation only when the submission succeeds

   The form’s confirmation page opens when the submission actually succeeds, not on a simple click: a request that didn’t arrive is never counted as arrived.